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Launching a new business or product is an exciting venture, but it also comes with its fair share of challenges. One of the most significant hurdles is determining which marketing strategy should I use first for my business? With the myriad of options available, it can be overwhelming to decide on the best approach. This blog post aims to provide guidance on navigating this decision-making process by highlighting key strategies for success, with a particular focus on how Evolved Marketing can play a vital role in enhancing your business's visibility.
Evolved Marketing: Helping Your Business Get Found
In the competitive landscape of today's business world, getting noticed is essential. Evolved Marketing specializes in crafting strategies that ensure your business stands out. Through innovative techniques and a deep understanding of market dynamics, Evolved Marketing can elevate your online presence, making it easier for potential customers to find your products or services.
1. Understanding Your Target Audience
Before diving into specific marketing strategies, it's crucial to understand your target audience. This understanding forms the foundation of any successful marketing campaign. Knowing who your customers are, what they want, and how they behave will help you tailor your marketing efforts to their needs and preferences.
Start by creating buyer personas - fictional representations of your ideal customers based on market research and real data about your existing customers. These personas should include demographic information, behavior patterns, motivations, and goals. The more detailed these personas are, the better you can cater to your audience's needs.
2. Digital Marketing: A Must-Have Strategy
In today's digital age, having an online presence is non-negotiable. Digital marketing offers numerous benefits such as reaching a global marketplace, lower costs compared to traditional marketing methods, and the ability to interact with your audience in real-time.
A well-designed website should be your first step in digital marketing. It serves as a platform where potential customers can learn more about your products or services and make purchases.
Search Engine Optimization (SEO) is another crucial aspect of digital marketing that helps improve your website's visibility on search engines like Google. By optimizing your site with relevant keywords and high-quality content, you can attract more organic traffic.
Social media platforms like Facebook, Instagram, LinkedIn, and Twitter also offer excellent opportunities for promoting your business or product. They allow you to engage directly with your audience, build brand awareness, and generate leads.
Moreover, Evolved Marketing specializes in Search Engine Optimization (SEO), optimizing your website to enhance visibility on search engines. By incorporating relevant keywords and high-quality content, they help attract organic traffic, expanding your reach.
Evolved Marketing can guide you in leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter for optimal brand promotion, audience engagement, and lead generation.
3. Content Marketing: Building Trust and Authority
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to establish you as an authority in your industry, build trust with your audience, and ultimately drive profitable customer action.
Blogs, videos, podcasts, infographics, eBooks, and webinars are some of the types of content you can create. The key is to provide value to your audience by addressing their pain points or answering their questions. This strategy not only helps attract new customers but also nurtures existing ones.
Content marketing is a strategic forte of Evolved Marketing. Whether it's blogs, videos, or social media posts, Evolved Marketing tailors content to address your audience's pain points and answer their questions.
4. Email Marketing: Personalized Customer Engagement
Despite the rise of social media marketing, email marketing remains one of the most effective strategies for customer acquisition and retention. It allows you to send personalized messages directly to your customers' inboxes.
You can use email marketing to inform customers about new products or services, offer discounts or promotions, or provide valuable content. The key here is personalization - segmenting your email list based on various factors like purchase history or browsing behavior can help deliver more relevant messages that resonate with each subscriber.
In the realm of customer acquisition and retention, Evolved Marketing recognizes the effectiveness of email marketing. They can assist in crafting personalized messages that resonate with your audience, leveraging segmentation based on several key factors.
Choosing the right marketing strategy for your new business requires a thoughtful consideration of your goals and audience. Evolved Marketing, with its expertise in understanding market dynamics, can enhance your visibility and set your business or product up for success.
Effective marketing is an essential facet of any successful business strategy, but a prevailing skepticism exists among many small and local business owners. This skepticism often arises from various factors, contributing to a less-than-stellar reputation for marketing within these communities. In this blog post, we delve into the reasons behind this skepticism and shed light on how Evolved Marketing aims to reshape the narrative by addressing specific concerns.
At Evolved Marketing, we understand the challenges small businesses face in trusting marketing strategies. By addressing common concerns, embracing transparency, and delivering personalized, results-driven solutions, we endeavor to redefine the relationship between small businesses and marketing. Our mission is to empower local businesses with the tools and strategies needed to thrive in today's competitive landscape.
In the ever-evolving digital landscape, staying on top of the latest updates and trends is crucial for businesses looking to enhance their online presence. Google Business Profile (GBP), formerly known as Google My Business, has been a valuable tool for companies to connect with potential customers. In November 2023, Google introduced some exciting new features to GBP. In this blog, we'll explore these updates and explain how you can leverage them to boost your business and why partnering with us is the key to success.
One of the most significant updates to Google Business Profile in November 2023 is the ability to showcase your products and services. This is a game-changer for business owners, as it allows you to provide potential customers with a more in-depth look at what you have to offer. Here's how you can make the most of this feature:
A. Showcase Your Products: Upload high-quality images of your products, along with detailed descriptions and prices. This helps customers get a better idea of what you sell before they visit your store or website.
B. Highlight Your Services: Describe your services in a clear and concise manner. Include essential details such as pricing, service areas, and duration. This information helps potential customers decide if your services meet their needs.
C. Use Categories and Attributes: Categorize your products and services appropriately to make them easy to find. Utilize attributes like "bestseller" or "new arrival" to draw attention to specific offerings.
Optimizing your products and services on Google Business Profile is vital for attracting more customers and improving your online visibility. Here's why you should focus on optimization:
A. Enhanced Search Visibility: When you provide comprehensive details about your products and services, Google can better match your business with relevant search queries. This increases your chances of appearing in local search results, attracting potential customers who are actively seeking what you offer.
B. Improved User Experience: Clear, well-organized information makes it easier for customers to understand what you provide. An optimized GBP listing can improve user engagement and increase the likelihood of potential customers taking action, such as visiting your store or website.
C. Build Trust: Providing accurate and detailed information builds trust with potential customers. They are more likely to choose your business when they can see exactly what they'll get.
At Evolved Marketing, we understand the significance of an optimized Google Business Profile and its impact on your business. We offer a range of services to help you make the most of the November 2023 updates:
A. GBP Optimization: Our experts will ensure your profile is fully optimized with detailed product and service information, compelling images, and accurate attributes.
B. Content Creation: We can help you create engaging and informative content to showcase your products and services effectively.
C. Local SEO: Our team specializes in local search engine optimization, ensuring your business ranks high in local search results, driving more organic traffic.
D. Reputation Management: We'll help you manage and improve your online reputation, including customer reviews and ratings, to build trust and credibility.
The 2023 updates to Google Business Profile bring exciting opportunities for business owners to enhance their online presence and connect with potential customers more effectively. By showcasing your products and services and optimizing your GBP listing, you can increase your visibility, credibility, and customer trust.
Partnering with Evolved Marketing can take your business to the next level by leveraging these updates to their fullest potential. Don't miss out on the chance to boost your business in the digital age. Contact us today and let us help you make the most of your Google Business Profile.
In this digital era, the importance of reviews for small businesses cannot be overstated. They have become a crucial part of the decision-making process for consumers, shaping their perceptions and influencing their purchasing decisions. As such, understanding and leveraging the power of reviews is vital for small businesses looking to thrive in today's competitive marketplace.
The Power of Word-of-Mouth in the Digital Age
Word-of-mouth has always been a powerful marketing tool. In the past, people relied on recommendations from friends and family when deciding which products to buy or services to use. Today, this word-of-mouth has moved online in the form of reviews.
Online reviews are essentially digital word-of-mouth referrals that can reach a much larger audience. They have become an integral part of consumers' buying habits, with 93% of consumers saying that online reviews influence their purchase decisions according to a survey by Podium.
The importance of reviews lies in their ability to build trust and credibility. Positive reviews can significantly enhance a business's reputation, while negative ones can damage it. Therefore, managing and responding to these reviews is crucial for small businesses.
Reviews Drive Sales
One cannot underestimate the impact that online reviews have on sales. A study conducted by Harvard Business School found that a one-star increase in Yelp rating leads to a 5-9% increase in revenue. This shows how much weight customers place on online reviews when making purchasing decisions.
Moreover, positive reviews can also improve your business's visibility online. Search engines like Google take into account the number and quality of your business's reviews when determining your ranking in search results. Therefore, having numerous positive reviews can boost your SEO efforts and increase your visibility to potential customers.
Reviews Provide Valuable Feedback
Another reason why the importance of reviews should not be overlooked is because they provide valuable feedback about your products or services. By reading and analyzing your reviews, you can gain insights into what your customers like and dislike about your business.
This feedback can be used to improve your products or services, address customer complaints, and enhance the overall customer experience. In turn, this can lead to more positive reviews and increased customer loyalty.
How to Leverage the Power of Reviews
Given the importance of reviews, small businesses need to actively encourage their customers to leave reviews. This can be done by simply asking customers for a review after a purchase or service has been provided.
However, it's also important to remember that not all reviews will be positive. Negative reviews are inevitable, but they provide an opportunity for businesses to show their commitment to customer satisfaction. By responding promptly and professionally to negative reviews, businesses can demonstrate their dedication to resolving issues and improving their service.
In conclusion, online reviews have become a powerful tool in today's digital marketplace. They play a crucial role in shaping consumer perceptions and influencing purchasing decisions. Therefore, understanding the importance of reviews is essential for small businesses looking to succeed in today's competitive market.
By encouraging customers to leave reviews and responding appropriately to both positive and negative feedback, small businesses can leverage the power of online reviews to build trust with consumers, increase sales, improve their products or services, and ultimately grow their business.
In today's digital age, the internet has seamlessly woven itself into the fabric of our daily lives. It's become a reflection of the physical world, and this connection is only growing stronger as technology advances. Notably, tech giants like Google and Apple have taken significant strides in creating more precise digital representations of our surroundings, and these developments have profound implications for businesses, especially at the local level.
You might be wondering: Does your local business really need a website? To answer that question, let's take a closer look at the evolving landscape of online marketing and the crucial role of websites in your business's success.
Google and Apple Maps have become our digital cartographers, deploying vehicles that traverse the globe, capturing 360-degree images and videos to construct a comprehensive digital landscape within their platforms. Imagine navigating through Google's digital realm much like you would drive along a city street. You find yourself surrounded by virtual buildings and businesses, each enterprise represented by a Google Business Profile.
Now, picture this scenario: you decide to "stop" at one of these businesses in the digital world, similar to pausing at a Google Business Profile. What do you see? You can observe the business name on the digital signage, confirm the address to know your location, perhaps glimpse a phone number displayed on the virtual windows, and glean a rough idea of what the business offers from its digital signage.
Suppose this business aligns perfectly with your needs or the problems you wish to solve. In the physical world, you would simply walk through its doors. However, in Google's digital domain, lacking a website is akin to presenting a flimsy cardboard cutout. No matter how well-crafted that virtual representation may be, it ultimately leaves visitors unsatisfied.
Think about the disappointment of someone who thought they had discovered a potential solution, only to find an empty void when they expected more. As a small business, you cannot afford to let this happen.
When someone visits your digital storefront, which is your website, they should experience a seamless journey that leads to conversion. Your website should:
1. Immediately Recognize Your Value: Visitors should instantly recognize that they're in the right place to address their needs or problems.
2. Clear Articulation of Solutions: Your website should provide a clear articulation of the challenges or needs your potential clients face.
3. Demonstrate Your Expertise: It should help them understand how your business resolves these challenges or satisfies their needs.
4. Showcase Your Uniqueness: Your website should offer compelling reasons for visitors to choose your business over the competition.
5. Facilitate Engagement: It should prompt visitors to share their contact information, including their name, email address, and phone number.
In essence, your online presence should never resemble a cardboard cutout. It is essential to equip your clients and potential customers with the tools they need to access your products and services effectively.
At Evolved Marketing, we understand the evolving landscape of digital marketing and the crucial role of website and local SEO in your business's growth. We specialize in crafting websites that not only look impressive but also function seamlessly to drive conversions. Our local SEO strategies ensure that your business shines in the digital realm, making it easy for potential customers to find and engage with you.
In a world where the digital and physical realms are increasingly intertwined, your website is your bridge between the two. It's not just a digital storefront; it's a powerful tool for connecting with your audience and driving business growth.
Don't settle for a cardboard cutout in the digital landscape. Embrace the potential of your website and local SEO with Evolved Marketing, and let's evolve your business together. Contact us today to discover how we can help your business thrive in the digital age.
In today's digital age, having a strong online presence is crucial for businesses. Google Business Profile plays a vital role in enhancing your online visibility and attracting potential customers. While it primarily focuses on providing essential information about your business, did you know that you can also add social media links to your Google Business Profile? In this blog post, we will explore the benefits of adding social media links to your profile and provide you with a step-by-step guide to help you get started.
Social media platforms have become an integral part of our daily lives, and leveraging their power can significantly benefit your business. By adding social media links to your Google Business Profile, you can:
a) Increase engagement: Social media platforms allow you to interact directly with your audience, fostering engagement and building relationships.
b) Showcase your brand personality: Social media offers a more informal and personal approach to showcasing your brand's voice, culture, and values.
c) Drive website traffic: Social media profiles often link back to your website, helping you generate more traffic and potentially convert visitors into customers.
d) Boost search engine visibility: Google considers social signals as a ranking factor, so having active social media profiles can positively impact your search engine optimization efforts.
Now that we understand the benefits, let's dive into the step-by-step process of adding social media links to your Google Business Profile:
Step 1: Sign in to your Google My Business account.
Step 2: Go to the "Info" tab in the dashboard.
Step 3: Scroll down to the "Add profile short name" section and click on the pencil icon.
Step 4: Enter the short name for your business profile. This will be used to create a unique URL for your Google Business Profile.
Step 5: Once you've set the short name, you can click on the pencil icon next to the "Links" section.
Step 6: Select the type of link you want to add (e.g., Facebook, Twitter, Instagram, etc.).
Step 7: Enter the corresponding URL for each social media platform.
Step 8: Click "Apply" to save your changes.
To make the most of your social media links on your Google Business Profile, consider these best practices:
a) Regularly update your profiles: Keep your social media profiles active and up to date with fresh content and engaging posts.
b) Use compelling visuals: Incorporate eye-catching images, videos, and graphics to attract attention and increase click-through rates.
c) Monitor and respond to comments: Actively engage with your audience by responding to comments, messages, and reviews.
d) Track performance: Use analytics tools provided by each social media platform to measure the effectiveness of your social media efforts.
By adding social media links to your Google Business Profile, you can amplify your online presence and connect with your target audience on a deeper level. The process is straightforward and can significantly benefit your business in terms of engagement, brand visibility, and website traffic. So, take the time to optimize your Google Business Profile and unlock the potential of social media to help your business thrive in the digital landscape.
Do you find it challenging to come up with fresh ideas for your social media content? Perhaps you’re struggling to craft a witty caption for that adorable photo of your furry friend wearing a sweater. Or maybe you’re tasked with developing a week’s worth of engaging social media posts, or even an entire month’s content calendar for your business.
For small and medium-sized businesses, time is often a precious commodity. Spending time on coming up with new ideas for social media can be consuming.
As you stare at an empty social media content calendar, you might find yourself struggling to come up with ideas. To help jumpstart your creativity, here are some ideas to consider and inspire you.
Let’s get Personal
On social media, consumers typically don’t invest in a brand or product until they can relate to the story behind it. To create that connection, don’t hesitate to infuse a personal touch into your social media content. These social media ideas can help to humanize your brand and make your feed feel more relatable to your audience.
Leverage fun social media posts for more engagement
There are a few social media ideas that are surefire ways to boost interaction, with comments and engagement pouring in. These easy wins can help you get the ball rolling and increase engagement with your audience.
Let your audience know you are a thought leader
Use these social media ideas to position yourself as thought leaders in their industries based on their years of experience and expertise:
Classic social content considerations
You may have seen these social media ideas before, but don’t underestimate their power to enhance your online visibility.
Lean on others for what to post on social media
With its user-friendly interface and simple drag-and-drop functionality, Wix has become one of the most popular website builders available today. However, despite its many advantages, Wix’s limitations could negatively impact your Local Search Rankings.
What is Wix and why people like using it
Founded in 2006, Wix is a highly regarded website builder that enables users to create visually appealing websites and online stores using an intuitive drag-and-drop interface. Its extensive range of features and user-friendly design have made it one of the most widely used website builders on the market today.
User-Interface
Wix’s intuitive drag-and-drop design is a major advantage, as it allows users to build beautiful websites quickly and easily without any coding or technical expertise. With Wix, even those without a technical background can create a professional-looking website they can be proud of in no time. Its user-interface makes it accessible to anyone, regardless of their experience or skill level.
Free
Wix’s free plan is a significant draw for beginners and small businesses venturing into web design, as it allows them to get started without any upfront costs. However, the free version of Wix has some limitations, such as restricted storage space and lack of access to certain plugins. While businesses can upgrade to access more advanced tools like marketing automation, this requires purchasing additional plans. Additionally, Wix’s custom template system means users have limited control over the design and functionality of their website.
Style & Templates
Wix offers an extensive selection of templates and customization options to meet the needs of every user. With hundreds of professionally designed templates to choose from, you can easily find one that aligns with your brand. Furthermore, Wix provides a variety of customization tools such as fonts, backgrounds, images, and more, allowing you to personalize your site to your exact specifications.
The Necessity of Local SEO for Small Businesses
Local SEO is crucial for small businesses to gain online visibility in local search results. With good local SEO, businesses can reach potential customers who have a specific intent to purchase within their immediate area.
Here are some tips for optimizing your website for Local SEO:
By adhering to these best practices, you can increase your chances of being discovered by potential customers in your target areas, enhancing your visibility, credibility, and sales.
Reasons why Wix and Local SEO don’t mix
Although building and managing your website on Wix may appear to be a convenient choice, it has several significant drawbacks when it comes to Local SEO. Given that search engines algorithms are continually evolving, businesses must keep up with the latest best practices to remain competitive in their respective industries.
Customization restrictions
Because Wix is a simpler website builder, the amount of customization options available to users is limited, especially when compared to open source code-intensive builders. Since most of Wix’s websites are pre-designed with templates, more advanced users can only add custom code through an HTML code element, which can restrict their ability to add unique features.
If the customization options provided by Wix do not meet your needs, it may have a negative impact on the user experience that you aim to offer on your website, which could harm your business.
The Need for Speed
According to Search Engine Journal, reports dating back to 2020 suggest that Wix websites contain code bloat, meaning that the site contains unused or unnecessary code that can cause web pages to load slowly. This can negatively affect user experience, causing visitors to leave the site before it finishes loading. Search engine algorithms take this into account when ranking pages.
Responsive Design Missing
Although Wix has improved the responsiveness of its websites over time, this isn’t always the case. When creating a responsive website using Wix, you must carefully choose the website theme or template. It’s best to select templates with simple, minimalist, and static designs that don’t require too much loading or rendering when switching from desktop to mobile view.
Crazy URL Structure
Wix uses URLs that have a unique link structure with a hashtag (#) in each link, which is not a preferred format among most SEO professionals. This structure indicates that the link is served through JavaScript, which has historically caused issues for websites using it with regard to search engine crawling and indexing.
Limitations of Content
While Wix offers various options for creating content, its blogging capabilities leave room for improvement. Basic features like tags and categories, crucial for creating SEO-friend content, are available, but there is no option to create private or backdated posts. Moreover, the writing interface only offers plain text editor, which can be limiting for formatting the content creatively.
Another limitation is the absence of advanced customization tools, such as schema implementation, which can hinder the creation of unique and distinguished content that stands out in search engine result pages.
Migrating is not fun
Although it is possible to transfer your entire Wix website to WordPress, it requires a significant amount of manual effort. In addition to establishing your hosting and WordPress site, and importing your blog post using the RSS feed method, you will also have to manually duplicate your Wix pages on WordPress.
This manual process of transferring pages can be extremely time-consuming, and you’ll also need to redesign those pages from scratch, which is less than ideal.
Less than ideal SEO controls
Despite offering some rudimentary SEO controls like page titles and descriptions, the platform falls short in providing more sophisticated options for optimizing content for search engines. One major drawback is the absence of an easy-to-use feature for modifying the auto-generated sitemap, which can be a time-consuming process when compared to utilizing a tool like Yoast.
Furthermore, customization of file names generated by Wix is limited, making it challenging to optimize for SEO.
Conclusion
It is crucial to comprehend the advantages and disadvantages of utilizing Wix. Although exchanging money for ease of use may appear appealing at present, taking a long-term approach may be more advantageous.
As businesses aim to expand over time, they frequently outgrow the capabilities of Wix in a brief period. Local SEO is a fundamental aspect for small and local enterprises, and choosing a platform that hinders proper execution may not be the best decision.
