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Hello there, I have a helpful tip on building citations that many businesses seem to overlook. Regardless of whether you’re using our listing service (GetFound) or creating citations on your own, it’s crucial not to underestimate the importance of the description field.
Why Business Descriptions are Important
Suppose you purchase from our service and are filling out the description section. This field provides an opportunity to include additional keywords. While I wouldn’t claim that using keywords in your Google Business Profile description directly affects your rankings, including them in your citation description is highly significant.
To illustrate, consider the description of the law firm, “Law Office of Alex Hernandez” (who are not our clients). They mention “At the Law Office of Alex Hernandez, we’ve been advocating for the rights of injured clients for over 30 years”.
The frustrating issue at hand is that hardly anyone searches for “advocating for the rights of injured clients” on Google. If someone in Clearwater Florida, is seeking a personal injury lawyer, they would type in “Personal Injury attorney Clearwater Florida” in their Google Search.
Therefore, it’s crucial to include those relevant keywords in your description.
How to Improve your Business Description
To rephrase this for the example brand, a possible version would be “For exceptional personal injury representation in Clearwater, Florida, choose the Law Office of Alex Hernandez”. This simple tweak has a significant impact as it incorporates the keywords “personal injury” and “Clearwater, Florida”.
It’s essential to consider how Google’s algorithm functions. Your Google Business Profile is like a business entity at Google that the algorithm continuously crawls to gain a better understanding of your business. This means it scrutinizes your citations as well.
In this scenario, The Law Office of Alex Hernandez is not providing Google with the information it requires to comprehend their business. Hence, the objective with the description is to include additional keywords, so that you can inform Google about your business and the keywords you want to rank for.
In the Beginning…
Additionally, it’s crucial to emphasize those keywords upfront since some websites only allow a limited amount of space, such as Foursquare. Strive to incorporate those valuable keywords in the opening sentence.
In you take a look at The Law Office of Alex Hernandez website, it’s evident that they prioritize being a Personal Injury attorney.
Personal Injury is a crucial keyword that matters to them, and they should undoubtedly include them in their citation description, which they are not doing currently.
When you add a business listing or order citations through a service like ours, it’s crucial to keep this in mind. This practice will enable you to maximize the benefits of your business listings.
Until next time!
In today’s digital age, having a website for your medical practice is essential for attracting new patients, providing information, and building your online presence. However, simply having a website isn’t enough. To rank well on search engine result pages (SERPs) and attract potential patients, your website must meet certain quality standards.
One of the main factors that search engines like Google consider when evaluating the quality and credibility of a website’s content is E.E.A.T - Experience, Expertise, Authoritativeness, and Trustworthiness. Google has emphasized the importance of E.E.A.T, particularly for websites that offer information related to health, finance, and other areas where inaccurate information could have serious consequences.
In addition, Google has also created a special category called YMYL - Your Money or Your Life, which includes web pages that could potentially impact a user’s health, safety, or financial well-being. This category includes pages related to medical advice, financial planning, and legal information, among others.
For medical practices, this means that your website and all the content contained within it are held to a much higher standard than other types of websites. It’s crucial that your website meets the criteria for E.E.A.T and YMYL if you want to rank well on SERPs and attract potential patients.
Let’s take a closer look at what each aspect of E.E.A.T entails:
Experience - This refers to the level of experience a person might have with a particular subject or topic. For medical practices, it’s important to provide an understanding of the experience involved in a particular medical procedure or treatment. This can be achieved by providing information about your medical qualifications, the number of procedures you have performed, and other relevant experience-related information.
Expertise - This refers to the level of knowledge and experience a person or organization has in a particular field. For medical practices, it’s essential that the content on your website is written by people who are experts in the subject. This could be demonstrated through relevant educational qualifications, work experience, or other evidence of expertise.
Authoritativeness - This refers to the level of authority a person or organization has in a particular field. This can be demonstrated through awards, media coverage, or other evidence of recognition from other respected experts in the field. In the context of medical practices, it’s critical that the content on your website is written by people who are considered authorities in their field.
Trustworthiness - This refers to the reliability of and credibility of the information on your website. This can be demonstrated through various means, such as citing reputable sources, having a clear and transparent disclosure policy, and providing accurate and up-to-date information.
To ensure that your website meets the criteria for E.E.A.T and YMYL, it’s important to work with a marketing company that has experience working with medical practices and understands these concepts. A marketing company that doesn’t understand E.E.A.T and YMYL may not be able to help you achieve the results you are looking for.
When looking for a marketing company, be sure to do your research and choose one that has experience working with medical practices and has a proven track record of getting results. By working with the right marketing company and ensuring that your website meets the criteria for E.E.A.T and YMYL, you can attract more potential patients and build a strong online presence for your medical practice.
Google has revolutionized the way we find information and satisfy our needs. Its powerful search engine, advanced algorithms, and machine learning capabilities have made it the go-to source for online searches. With just a few clicks, users can easily find anything they need, from answers to complex questions to products and services available online.
Google's advertising platform has also made it easier for businesses to reach their target audience and promote their products, changing the way people discover and buy goods online. In this blog post, we'll explore how Google Advertising works.
When you search for something on Google, you might see ads at the top or bottom of the search results. These ads are put there by companies who want you to click on their website.
To get their ads shown on Google, companies have to participate in an auction. An auction is like a game where people bid to win something. In this case, the companies are bidding to have their ads shown to people who search for certain keywords on Google.
The companies tell Google how much they are willing to pay for each click on their ad. For example, let's say a company is willing to pay $1 for each click on their ad. Another company might be willing to pay $2 for each click.
Google takes all the bids from different companies and compares them. The company that bids the highest amount gets to have their ad shown at the top of the search results.
But here's the thing - the highest bidder doesn't always win! Google also looks at how relevant the ad is to the search term, and how likely people are to click on it. So even if a company bids a lot of money, their ad might not be shown if it's not relevant or interesting enough to users.
So, in summary, the Google Ads bid process is like an auction where companies bid to have their ads shown on Google. The company that bids the most and has the most relevant and interesting ad gets to be shown at the top of the search results.
If you're interested in learning more about paid advertising and how it can benefit your business, don't hesitate to reach out to Evolved Marketing. Our team of experienced digital marketers can help you create a customized paid advertising strategy that aligns with your business goals and targets the right audience. We specialize in creating effective and efficient advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and more. With our proven track record of success and dedication to providing exceptional service, you can trust us to take your online marketing efforts to the next level. Contact us today to schedule a consultation and start maximizing your advertising ROI!
Google Ads is like an auction where companies bid to have their ads shown on Google. The highest bidder gets their ad shown, but Google also considers how relevant and interesting the ad is to users.
Search engine optimization (SEO) is an ever-evolving field, and it's important to keep up with the latest best practices to stay ahead of the competition. In this blog, we'll provide you with some SEO best practices for 2023 that can help improve your website's search engine rankings and drive organic traffic.
In 2023, user experience (UX) will be a crucial factor in SEO rankings. Google's algorithms will prioritize websites that provide an excellent user experience, including fast page load times, easy navigation, mobile responsiveness, and high-quality content. Make sure your website is easy to navigate, has a fast loading time, and is optimized for mobile devices.
Content will continue to be king in 2023, but the focus will be on quality rather than quantity. Google will prioritize websites that provide high-quality, informative, and engaging content that satisfies user intent. Conduct keyword research, create in-depth content that addresses users' questions and problems, and provide valuable insights that help your audience solve their problems.
Voice search is becoming increasingly popular, and it's expected to grow even more in 2023. Optimizing your website for voice search can help improve your rankings and drive traffic to your site. Use long-tail keywords, write content in a conversational tone, and provide answers to common questions that users ask in their voice search queries.
Local SEO will continue to be important in 2023, particularly for small businesses. Ensure your website is optimized for local searches by claiming your Google My Business listing, adding location-specific keywords to your content, and building local citations and backlinks. Make sure your business name, address, and phone number are consistent across all online directories.
Backlinks will remain a critical ranking factor in 2023, but it's important to focus on quality rather than quantity. Google will prioritize websites that have high-quality backlinks from relevant and authoritative websites. Focus on building relationships with other websites in your industry, guest blogging, and creating high-quality content that other websites want to link to.
AI and machine learning are expected to play a more significant role in SEO in 2023. Use AI-powered tools to automate tasks such as keyword research, content creation, and link building. Incorporate machine learning into your SEO strategy to improve user experience, personalize content, and predict user behavior.
Finally, it's important to monitor your SEO metrics regularly to track your progress and identify areas for improvement. Use tools like Google Analytics, Search Console, and other SEO software to track your website's traffic, ranking, and engagement metrics. Use the data to adjust your SEO strategy and make data-driven decisions.
In conclusion, SEO best practices for 2023 include prioritizing user experience, focusing on quality content, optimizing for voice search, investing in local SEO, building quality backlinks, using AI and machine learning, and monitoring your metrics. By following these best practices, you can improve your website's search engine rankings, drive organic traffic, and stay ahead of the competition.
Creating compelling content for social media marketing can be a challenging task, but it's essential for building brand awareness, engaging with your audience, and driving traffic to your website. In this blog, we'll provide you with some tips and tricks for creating content that grabs your audience's attention and keeps them coming back for more.
The first step in creating compelling content is understanding who your target audience is. Knowing their interests, pain points, and motivations will help you create content that resonates with them. Conducting market research, studying your audience's social media behavior, and reviewing feedback and comments can provide valuable insights into what type of content they find most engaging.
Social media is a visual platform, and incorporating high-quality images, videos, and graphics is essential to make your content stand out. Use visually striking images and videos that complement your message and evoke emotions. Try to make your content visually appealing, engaging, and memorable to your audience.
People's attention spans are short, and they tend to scroll quickly through their feeds. Keep your content brief, to-the-point, and easy to digest. Use catchy headlines, bullet points, and short paragraphs to make your content more scannable and increase the likelihood of people reading and engaging with it.
Creating valuable content that provides your audience with insights, tips, and solutions to their problems can establish your brand as a thought leader in your industry. Sharing educational, informative, or entertaining content will keep your audience engaged and help build trust in your brand.
Emotional appeal is a powerful tool for creating compelling content that resonates with your audience. Use storytelling to create an emotional connection with your audience, make them feel a certain way, and evoke a response. Using humor, nostalgia, or storytelling techniques can create an emotional bond with your audience and make your content more memorable.
Consistency is key when it comes to social media marketing. Create a content calendar, stick to a posting schedule, and maintain a consistent brand voice and style. Consistency helps build trust with your audience and reinforces your brand's identity and message.
Social media is a two-way conversation, and engaging with your audience is essential to building a loyal following. Respond to comments and messages promptly, encourage user-generated content, and ask for feedback. Creating a sense of community and engaging with your audience will help build brand loyalty and foster a relationship with your customers.
In conclusion, creating compelling content for social media marketing requires knowing your audience, using engaging visuals, keeping it short and sweet, creating valuable content, using emotion to connect with your audience, staying consistent, and engaging with your audience. By following these tips, you can create social media content that stands out, engages your audience, and drives results for your business.
Brand awareness is the extent to which potential customers are familiar with the brand and can recognize it easily. It is a measure of the degree to which a brand is known and perceived by the public. The higher the brand awareness, the more likely people are to purchase products or services from that brand. In other words, brand awareness is critical for businesses that want to grow and scale their operations.
For small businesses, building brand awareness is an essential component of success. Without brand awareness, it is challenging for businesses to attract and retain customers. It is important for small businesses to develop a recognizable brand that customers can easily identify with. This means creating a unique brand identity that sets the business apart from competitors and effectively communicates the value proposition of the business.
A strong brand awareness strategy can help small businesses in several ways.
Brand Awareness help build trust and credibility with customers. When people recognize a brand and are familiar with it, they are more likely to trust the business and perceive it as reputable. This can help small businesses attract and retain customers, which is essential for long-term growth.
Brand awareness can help increase customer loyalty. When customers are familiar with a brand and have positive associations with it, they are more likely to become repeat customers. They may also be more likely to recommend the business to others, which can help generate new business and expand the customer base.
Brand awareness can help small businesses stand out in a crowded marketplace. With so many competitors vying for attention, it is essential for businesses to develop a unique brand identity that sets them apart. By creating a distinct brand that resonates with customers, small businesses can differentiate themselves from competitors and attract customers who are looking for something different.
Overall, brand awareness is critical for scaling small businesses. By developing a recognizable brand identity and implementing a strong brand awareness strategy, small businesses can build trust and credibility with customers, increase customer loyalty, and stand out in a crowded marketplace
Digital marketing has become an essential part of any small business’s marketing strategy. In today’s digital age, consumers spend a significant amount of time online, making it necessary for businesses to establish a strong online presence.
Here are the top 10 benefits of digital marketing for small businesses in 2023:
Cost-effective: Digital marketing is cost-effective when compared to traditional marketing methods like print and television advertising. Small businesses can create and execute targeted digital campaigns without spending a fortune on advertising.
Reach a larger audience: The internet is a vast and growing network, and digital marketing can help small businesses reach a larger audience than they would through traditional marketing methods.
Trackable and measurable: With digital marketing, small businesses can track and measure the effectiveness of their campaigns in real-time. Metrics like website traffic, social media engagement, and email open rates provide valuable insights that can help businesses adjust their strategies to achieve better results.
Targeted marketing: Digital marketing enables small businesses to target specific audiences based on their interests, demographics, location, and other factors. This targeted approach can lead to higher conversion rates and a better return on investment.
Build brand awareness: A strong digital marketing strategy can help small businesses build brand awareness and establish themselves as industry leaders. Consistent messaging and engagement across various digital channels can help create a memorable brand image.
Improved customer engagement: Digital marketing channels like social media and email allow small businesses to engage with their customers on a more personal level. This increased engagement can lead to better customer relationships and increased loyalty.
Increased website traffic: Digital marketing can drive more traffic to small business websites through tactics like search engine optimization (SEO) and pay-per-click (PPC) advertising. This increased traffic can lead to more leads and sales.
Greater flexibility: Digital marketing is more flexible than traditional marketing methods. Small businesses can quickly adjust their campaigns based on real-time data and make changes as needed to achieve better results.
Competitive advantage: Small businesses that embrace digital marketing can gain a competitive advantage over those that don’t. By staying up-to-date with the latest digital trends and tactics, small businesses can better position themselves in the marketplace.
Improved ROI: Digital marketing has a better return on investment (ROI) than traditional marketing methods. Small businesses can achieve better results with digital marketing campaigns, often at a lower cost, leading to a higher ROI.
In conclusion, digital marketing offers numerous benefits for small businesses in 2023. It’s cost-effective, provides a larger audience reach, and enables targeted marketing, among other advantages. By leveraging the power of digital marketing, small businesses can stay competitive, build brand awareness, and achieve their marketing goals.
A website is the foundation of any digital marketing. A website’s bounce rate is a statistic that shows the percentage of people who land on one page of your website and then leave without visiting any other page of your website.
If a person bounces off your website, search engines tend to think that the person didn’t get their questions answered, or they didn’t find the content they were looking for. Essentially, your website was not engaging to the visitor.
There is two main reason people use the internet.
Therefore, if a person goes to a website, and it does not accomplish either 1 or 2 above, you will generally find that person will bounce off your website in search of a website that will do 1 or 2.
Statistics play a huge role in digital marketing. Having an understanding of what normal bounce rates are, will give you an idea of how your website compares.
While a business will like to have no bounce rate, this is just unrealistic as a goal. There are a few things that you should do, to set realistic goals.
As covered above, there are two main reasons that people use the internet.
Imagine walking into a store called Office Plus, but everything on the shelves has to with home improvement. A person actually looking for office equipment, would leave that store pretty fast.
If a visitor comes to your website looking to solve a particular problem or satisfy a specific need and your website does not do that, or if the marketing you have released does not target the correct people, this could greatly increase your bounce rate.
If your business solves a multitude of problems or satisfies many needs, there are options that you can deploy.
39% of people will stop engaging with a website if images won’t load or take too long to load.
It takes about 50 milliseconds for users to form an opinion about your website that determines whether they like your site or not, and whether they leave or not.
47% of Users expect a maximum of 2 seconds loading time for an average website.
As you can see, the experience the public has with your website is important.
Therefore, there are some things that a business can do, to make a website easier for visitors to use:
Each of the above points makes it easier for a visitor to navigate your website.
In the previous section, we mentioned how fast people expect a website to load. With the advent of mobile devices, the need for speed has become paramount for websites.
More than 65% of internet usage is being done on mobile devices, and attention spans are becoming less and less. The longer a website takes to load, the higher your bounce rate will be.
There are several factors that can play a part in the slow loading of a website:
The standard is 2 seconds. Test your page speed regularly, and ensure that your website loads in this amount of time.
We are sure that you have heard this statement before. The truth is, content can make or break a website.
Content needs to be :
Content can make or break your website visitor’s experience.
Your content should be:
Test your website with your target audience. They can give you an unbiased viewpoint, and make the website more relatable.
As discussed at the beginning of this article, a website is the foundation of all digital marketing strategies.
Too many times, businesses put up a website and then leave it for a few years. This is the wrong approach to a website.
A business should be continuously updating its website. New pages, new blogs, news, business updates, etc.
This will ensure the website doesn’t become stale.
