Small Business Website Essentials

I believe that if you spoke with just about any business owner they will tell you, building a new website is about the last thing they ever want to do.

Business owners aren’t employees. They live and breathe the business they own and they work damn hard to make sure it succeeds. For this reason they generally have “exact” ideas of how they want their website to look and feel and web design companies just don’t get it.

I know for a fact if you spoke to a web design company they will tell you that business owners don’t have a clue on how a website should look and feel.

As you can imagine, these can be fun times. Despite all this, websites keep being built day in and day out…and a lot of them incorrectly.

We thought we would give everyone a better idea of what it takes to have a good business website.

To be able to properly do this, one of the first things everyone needs to realize is a website isn’t for the business, it is for the PUBLIC. It is there to enlighten them on the business and how that business can help the PUBLIC solve their problems.

Here are the 5 essential foundations of every website:

1. Display what clients your business services (this is to ensure that a person knows he came to the right website).
2. Display the problems your clientele run into (the reason a person is coming to your website is due to having a problem or needing information your business hopefully can solve).
3. Highlight how your business solves these problems (present the solution).
4. Highlight your unique selling proposition (why should a potential customer/client choose your business over that of your competitors).
5. The ability to acquire the identity of those who come to your website (to be able to further remarket to potential clients).

In addition to those foundations, there are some technical essentials for every website as well.

1. Contact Information should be displayed in such a way to be easily seen on every possible page.
2. Ensure that you give clear and product descriptions and you always keep the information up to date.
3. Make sure that you have quick links to all your social media profiles
4. Use video whenever possible as it will help conversions
5. Ensure your website is built with responsive design (meaning it will look good on desktop and mobile, regardless of the device it is being looked at on).
6. Ensure that you build the website so that it is FAST.

Hopefully these essentials will help your next website project run a little smoother.

Websites are important. They are the foundation of every digital marketing strategy and need to be done properly to ensure conversions can occur on the website.

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