Welcome to evolved

Google Ads onboarding questionnaire

Google Ads form

Client Information

1. Business Name

2. Website URL

3. Primary Contact Person

Phone

Campaign Goals

4. What is the primary goal of your Google Ads campaign?

5. Are there any specific products or services you want to promote?

6. Do you have any secondary goals for the campaign

Target Audience

7. Who is your ideal customer?

8. What geographic locations should your ads target?

9. Are there specific languages you want to target?

Budget & Timeline

10. What is your monthly ad budget for this campaign?

11. Do you have a specific start and end date for the campaign, or is it ongoing?

Ad Copy & Messaging

12. What key messages or value propositions do you want to highlight in your ads?

13. Do you have any preferred headlines, slogans, or CTAs (calls to action) that we should use?

14. Are there any competitors whose ads you admire or want to differentiate from?

Keywords & Targeting

15. Are there specific keywords you want to target? If so, please list them.

16. Are there any keywords or search terms you want to avoid? (negative keywords)

17. Do you want to target any specific demographics (age, gender, household income, etc.)?

Landing Pages

18. Do you have specific landing pages for the ads, or will we be driving traffic to your homepage?

19. Do you need us to create or optimize any landing pages for this campaign?

Tracking & Metrics

20. What are your KPIs (key performance indicators) for measuring success?

21. Do you have Google Analytics installed on your website, and is it linked to your Google Ads account?

22. Are there any specific conversions you’d like to track?

Creative Assets

23. Do you have existing creative assets (images, videos, logos) we can use, or do you need us to create them?

24. Are there any brand guidelines (colors, fonts, etc.) we need to follow?

Competitors

25. Who are your main competitors, and do you have any specific strategies for competing with them?

Additional Information

26. Are there any restrictions or legal requirements for your industry we should be aware of?

27. s there anything else you want us to know before we launch the campaign?

Strategy

Creative

Lead Generation

Marketing

Analytics

Communications