The answer to this depends on the nature of your law firm and the type of content you plan to share. If you’re looking to reach a wide audience, then the most popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are good starting points. However, if your firm is more specialized, then you may want to consider niche platforms such as LinkedIn. It’s important to research each platform to ensure it’s suitable for your firm and audience.
The frequency of your posts will depend on your business goals and the platforms you are using. Generally speaking, you should aim to post at least once per day on each platform. However, if you’re posting multiple times a day, it’s important to ensure the content is relevant, interesting, and varied.
The type of content you post should be determined by your target audience and the goals of your social media strategy. Generally speaking, you should aim to post a mix of content such as blog posts, videos, images, and articles. You should also include content that is tailored to each platform, such as live video on Facebook or stories on Instagram. We have found that when you pick 5 different topics of interest and rotate posts through these topics, it has been most effective.
The best way to measure the success of your social media strategy is to track key metrics such as engagement, followers, and website traffic. You can use free tools such as Google Analytics to track these metrics and measure how successful your strategy is. Evolved has also devolped a dashboard that pulls in all the analytics into a single place. When you partner with use you get access to your account in real time to see all the results.
