Monday, June 01, 2020 • customer-journey,strategy

What is Findability in Marketing and how to Become Found

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Ensuring that your company has strong findability is one of the most important factors that will guide the success of your marketing efforts.

Findability As a Crucial Marketing Strategy

Your business’s findability can be a make-or-break factor within your strategic marketing efforts. Within the scope of marketing, findability refers to how easy it is for information about your company to be found through various online search methods. With this in mind, it is easy to see why this is such an important component of your overall strategic marketing efforts.

To produce meaningful marketing results, your company has to have strong findability that will connect potential clients on their customer journey toward your organization. Considering how crowded the market is in the fields of IT, technology, and software, it is easy to see why poor findability can have serious negative consequences. This is why your market research has to include an investigation into your current findability, and your marketing strategy has to include ways to increase it. To make an impact on potential customers and show them that you have a strong reputation for excellence within the technology sector, they have to be able to easily find your company through online searches.

Some Key Steps You Can Take to Boost Your Findability

There are some key steps that you can take in your efforts to boost the findability of your software, technology, or information technology firm. Your current level of search engine optimization, or SEO, should be one of the topics at the forefront of your goal to improve your findability. Ensuring that your online presence is optimized to be easily found is among the highest priorities when working toward improved findability. With this in mind, it is important to consider the mindset of the companies that will be searching for the kinds of services that you provide.

Localized Findability Is an Important Consideration as Well

Having your marketing dialed in so that your business is findable at a local level is one of the key elements to achieving success. Your online presence needs to be optimized for local searches, as this can be a dramatic difference-maker in potential customers being able to locate your brand. Factors such as keywords that are focused on geographic locations and content that is targeted to specific geographic regions are a few things that can really make a difference.

Close attention paid to these factors, and more, will set up your marketing strategy, and therefore your business, for success.

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