Friday, October 09, 2020 • content,customer-journey,social-marketing,strategy

Saving Time and Money: Social Media

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EVERY search engine crawls your social media accounts looking to see if they can find new content every time it crawls your page.

First let me address the Elephant in the Room. Is Social Media Important to small businesses?

Does the sun rise and set every day? Does the tide rise and fall?

That is how easy this answer is. YESSSSSSS!!!!!! 100% without a shadow of a doubt Social Media is important for small businesses.

1,000 people all yelling at me at once “ My clients don’t use social media, my ideal customer isn’t using Facebook, Instagram, Twitter, etc”.

I call b*llsh*t. There are 3.6 billion people using social media in the world. That is approximately half the world’s population. There are 247 million people in the United States that use social media. That is 81% of the population in the US.

I don’t care who your clientele are…they use social media.

Here is an even better reason to have and use social media accounts. EVERY search engine crawls your social media accounts looking to see if they can find new content every time it crawls your page.

This means the more new content it finds on your social media accounts helps with your Local and Organic Search Engine Optimization. Say what? Did I just hear you right. 

Yes…even if you do not get direct contact with your clients through social media, it is helping your Search Engine Optimization to use ALL the social media platforms.

So, now that is out of the way we can get down to how we can make using your Social Media accounts easier.

I know it is a pain in the you know what to post new content to each social media account daily or even every few days. Just the main ones (Facebook, Instagram, Twitter and LinkedIn) can take too much time.

Not to mention they don’t make it compatible. You would think that if you made one post for Facebook it should work on all your social media accounts. Unfortunately that isn’t the case.

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Well, here is the good news. There are software programs that companies can use that will let you post to your social media accounts in one place. It will even make sure that the pictures are modified to be compatible with each platform.

The good ones will even give you a calendar functionality so that you can make all your social media posts for the week, month or quarter all in the same hour, day or week.

Here are some of the main companies that provide these softwares:

Zoho Social
Our personal favorite – Evolved HQ

For small businesses I would recommend setting aside time at the end of the week or even on the week and work out the social media posts for the following week. 

You can come up with the visuals and copy, put together the posts and schedule them to go out on certain days and times during the week and not have to worry about posting to your social media for the rest of the week.

You will need to assign someone in your company to monitor your social media accounts to ensure that any communication from your audience is answered promptly.

But, if you find the right software all this can be done within one system so you don’t have to monitor them all separately.

Boom. Another problem solved for small businesses.

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